LEAD QUALIFICATION
REQUIREMENTS
Upon receiving a lead, we conduct a thorough qualification process to assess every relevant aspect of their interest or requirements in relation to your business’s proposition and service offering. Our objective is to ensure that the lead’s needs and expectations are clearly understood and accurately aligned with your solutions — allowing your sales representatives to follow up with clarity, confidence, and purpose.
We dig deeper than basic interest. Our team confirms key details such as budget, decision-making authority, timeframes, and specific areas of need. By doing so, we equip your sales team with rich context that enables more meaningful and productive conversations — ultimately increasing the likelihood of conversion.
In addition to lead qualification, we track and capture insights into the specific marketing channels or campaign elements that contributed to each lead’s journey. Whether they came through paid search, social media, email outreach, or offline events, we provide actionable feedback on which touchpoints resonated most. This vital intelligence can then be used to refine your marketing strategies, optimise spend, and continuously improve the performance of your campaigns.
With our end-to-end support, you’re not just handed a lead — you’re handed a well-understood opportunity backed by data, ready to be pursued with confidence and precision.
BACKGROUND
Whether we are dealing with a “tyre-kicker” or a serious prospect let down by their incumbent and ready to go, our expert team will give you that extremely important background. We will aim to extract context through non-intrusive but assertive questioning ready for your sales representatives to follow up.